Gentle on you. Gentle on the planet.
When we learned that many common household products had nasty ingredients in them and left piles of plastic waste, we knew we had to do better. Our collection of self care + home essentials make #doingbetter easy.
Every Refill Saves 3 Plastic Bottles
Plant Based Ingredients
No Chemicals
Cruelty-Free
Female-Founded
We Give Back
Bestsellers
Made better.
Our products are meticulously designed to perform, smell + look amazing. Plus they're better for you.
“Love how the formula doesn't dry your hands but keeps the skin moisturized.”
- E.K.“High quality, well thought out and designed.”
- H.R.“Love the sleek natural look of this soap dispenser on my kitchen counter.”
- A.K.
Our Sustainable Mission
We've been tracking our plastic progress and are proud to have diverted over 1 million bottles, but have so much more to do.
#doingbetter Blog
4 Years of doing Basics, Better.
We are so proud of our achievements over the past 4 years, and there have been lots of learnings as well. We're going on pause to recalibrate.
We sold out! Now what.
On October 2 we put out a call for support to help us save our small business. We had 4761 products to sell in 30 days, it was ambitious, a...