4 Years of doing Basics, Better.
We are so proud of our achievements over the past 4 years, and there have been lots of learnings as well. We're going on pause to recalibrate.
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We sold out! Now what.
On October 2 we put out a call for support to help us save our small business. We had 4761 products to sell in 30 days, it was ambitious, a little nutty and your response was overwhelming. We put out a video to the world, and over 50,000 people watched it, with hundreds reaching out, sharing and shopping our products. You have made this hard time in our business so much sweeter, by all of your outreach, messages of support, feedback about what you'd like to see more of, and voting with your dollars. We're happy to report, that we have (almost) sold out! We sold over 4000 products, and got to 89% of our goal! We hear you and...
Why it's worth saving Better Basics.
Why natural, non-toxic and plastic-free products matter for you, your family, the environment and society.
Save our small business.
We dedicated our lives to reducing toxins and plastic in homes, but now, our small business is struggling. Find out how you can save Better Basics.
Wait, we've been putting what on our skin?
Did you know that one of our most common skincare routine products is actually made out of crude oil? Petroleum Jelly vs. Better Balm: Why Natural Alternatives Are the Healthier Choice For generations, a staple in every household skincare routine has been petroleum jelly. For over 150 years, people have reached for that little jar of refined oil & gas for everything from dry skin to chapped lips, minor cuts, and even as a moisture barrier all over their face. While it has its uses, we believe that natural alternatives like our Better Balm, can achieve similar results with added health and environmental benefits. The Origins Petroleum Jelly Petroleum jelly is a byproduct of the oil refining process. Discovered in the 1800s, it became popular...